

PICKELY
For PickEly, a homemade chili pickle brand, we developed a bold and flavourful brand identity that reflects the product’s unique taste and artisanal roots. From the logo design to the packaging visuals, every element was crafted to capture the brand’s homemade authenticity while ensuring strong shelf appeal.
The packaging design balances cultural craftsmanship with a modern twist, using vibrant colours and typography that highlight the fiery essence of the product. By combining storytelling with strategic branding, we helped PickEly stand out in a competitive food market while staying true to its homemade charm.
Task
Create a distinctive brand identity for PickEly, including a logo system, packaging design, and visual elements that convey the product’s bold flavour and homemade authenticity. The goal was to build a memorable and market-ready look that attracts both local and online customers.